Sustaining and Growing Revenue Beyond the Boom
Hosted by: Gallus Golf
Over the past several years, golf has enjoyed one of the strongest participation surges in modern history. Rounds are up, new golfers are entering the game, and tee sheets in California and across the globe—from public municipals to private clubs—have been healthier than anyone could have predicted.
But every boom has a plateau, and an opposite side to that plateau.
The owners and operators who win in the next era of golf won’t simply rely on full tee sheets—they’ll build systems that retain today’s golfers, grow tomorrow’s revenue, and weather whatever the economy delivers next.
In this data-driven, fast-moving webinar, Gallus Golf will break down exactly how California owners can turn recent momentum into long-term, sustainable growth. You’ll learn modern strategies to keep golfers engaged year-round, increase per-golfer revenue, and build loyalty that lasts long after the boom levels and fades.
What You’ll Learn
Why the boom will eventually stabilize—and what this means for your revenue strategy
Understand the economic and behavioral patterns behind golf’s growth, what economic indicators to look for, and where operators should focus now.
Community (and micro-communities) as the ultimate retention engine
Why golfers don’t quit communities, and how building digital communities with your brand will strengthen loyalty and spend.
The science of “stickier” revenue
A breakdown of the marketing automation, engagement tools, and data insights that top courses are using to grow app opens, repeat visits, and transaction frequency.
The Gallus Playbook for 2026 and beyond
Real examples from courses increasing rounds, golfer engagement before/during/after those rounds, F&B sales, event participation, golf shop revenue using modern engagement tactics, and operations tactics to ease the burden of even simple things like endless nonsense phone calls.
Who Should Attend
Owners, operators, GMs, directors of golf, marketing leaders, and anyone responsible for revenue strategy at California golf facilities looking to future-proof their business.
Why This Matters Now
The courses that prepare before the boom slows will be the ones who thrive after it. Sustainable revenue isn’t about squeezing more dollars from a full tee sheet—it’s about creating loyal golfers who return, spend, and stay connected to your course in all seasons.
This session will give you clear, actionable strategies to ensure your facility isn’t just benefiting from the moment… but building momentum for the next decade.
Download flyer.
Free for Members
$25 for Non-Members
Webinar access details will be emailed to you after you register.
THANK YOU TO OUR SPONSORS FOR YOUR SUPPORT!
For questions please call our office at (916) 485-6361 or contact mconnerly@connerlyandassociates.com. In order to receive a refund, cancellation deadline is one week before event. Please contact mconnerly@connerlyandassociates.com to cancel your registration.